Amazon acquires the rights to My Favorite Murder

Hello Hello. I’m back! Welcome to the week from sunny Los Angeles. While traveling through California, I disconnected from the Internet, saw Michael Keaton at a restaurant in Santa Barbara at a furniture store, and of course ended up in multiple conversations about Joe Rogan. Exactly the R&R I needed :~). Anyway, I’m glad to be back with you and the podcast news. Let’s get into it.

Hot Pod Summit returns on February 24 to kick off On Air Fest. Hot Pod Summit is the invite-only industry conference for those building the future of the audio industry. It will be the start of On Air Fest, the most important cultural festival in the audio industry, with Jad Abumrad, Chuck D, Dr. Jane Goodall and more. Buy your tickets here.

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Amazon buys exclusive advertising sales and distribution rights for: My favorite murder and just the right media

It was only a matter of time. Yesterday, Amazon announced the purchase of the exclusive rights to the sale and distribution of advertisements from Exactly Right Media’s current and future podcasts, including My favorite murder. This means My favorite murder, which is one of the top 10 most popular podcasts according to Edison Research, will be available a week early and ad-free on Amazon Music, through its Unlimited and Prime plans as well as Wondery Plus. It will then come to all other platforms. No terms were disclosed, including when episodes would run or how long the deal terms would be in effect.

Still, the deal is very similar to that of SmartLessthat Amazon acquired last year for up to $80 million, per Bloomberg. In that case, it also obtained both the sales rights and the exclusivity for a week. (UnJu Paik and Lex Friedman brokered the deal on behalf of Wondery and Amazon Music; Oren Rosenbaum at UTA and Ben Jaffe at Cowan, DeBaets, Abrahams & Sheppard did for Exactly Right Media.)

Two things stand out to me here: One is the week-long time frame, especially compared to Spotify, which signed deals with call her daddy and armchair expert for the past year and immediately shuffled behind the wall of the platform. I thought there would be totally exclusive deals this year – why limit an audience when ad sales are the endgame – and this deal, coupled with SmartLess, seems to suggest Amazon agrees. It may get its desired return within those seven days, with diehard fans downloading the apps to get ahead, while the rest of the audience continues to consume and generate ad revenue elsewhere.

Spotify and Amazon, of course, have different incentives, which play into their different approaches. Amazon would rather you listen to Amazon Music or Wondery Plus, but the company can thrive without you. However, Spotify needs you to listen on its platform. The app currently runs almost its entire business, which is via subscriptions, while the touted podcast ad technology, Streaming Ad Insertion, relies on a listener being on the app so it can target ads appropriately. The show deals are designed to let you in on his world while bolstering his advertising business at the same time. I just wonder if having them completely behind a wall eventually gains new listeners or, if my Joe Rogan story was any indication, just results in losing them.

The second thing to note is that with this deal, eight of the 10 most popular podcasts from Q3 last year have now been acquired, licensed, or were already operating under a major media organization. The last ones standing are Pod Save America and This American life – both of which are part of companies born through the success of individual shows. It seems like a good guess that one of them could be next.

I’ll keep thinking about this deal, but if you have any thoughts, get in touch.

Speaking of Amazon’s advertising ambitions….

Amazon wants more brands to advertise on its platform

Insider published a story yesterday about Amazon’s broader advertising ambitions, which mostly involve trying to get more brand marketing on its platform.

From the piece: “Amazon wants to attract companies such as movie studios or insurance companies that don’t sell on Amazon, but are critical to the growth of its advertising business, which brought in $23 billion in the first three quarters of last year – an increase of $13. 5 billion over the same period in 2020.” The story also mentions a product that allows advertisers to see who clicked on their ads and bought things.

The company is seemingly pitching advertisers primarily to its video products, which include Twitch, Fire TV, and IMDb TV. Podcasting isn’t covered in the story, but I have to imagine that the company’s purchase of Art19 has something to do with generating more ad revenue. And with Spotify and others pushing interactive podcast ads, I can only see Amazon considering it too, especially if it means selling more stuff, which podcasts are really good at.

Spotify is reportedly the best music streaming app

This isn’t entirely related to the podcast world, but we care about the platforms and who’s on top, so: A new report from Midia Research, a media and entertainment-focused research and analytics firm, suggests Spotify is the most popular music streaming app with a market share of 31 percent. Apple Music is in second place with 15 percent and Amazon Music and Tencent Music are in third place with 13 percent each. Also interesting here is Midia’s comment that Spotify’s market share fell from 33 percent in Q2 2020 to 31 percent in Q2 2021, with growth being outpaced by both Amazon and YouTube Music, with the latter increasing by more. grew by more than 50 percent compared to a year earlier.

And wouldn’t you know, YouTube Music is apparently starting to give podcasts too. hmm…

Bill Simmons gets a YouTube channel?

In a strangely worded press release on Spotify property the bell, does the company say Bill Simmons now has a YouTube channel, but has apparently been around for over a year? In either case, a new promo push is taking place, with Simmons saying clips from the show will appear on YouTube, as well as the entirety of the Book of Basketball 2.0. Normally I wouldn’t say much about something that isn’t completely new, but the marketing interests me because of Spotify’s specific push to turn its app into a video podcast destination. The promo video for this YouTube page doesn’t even mention Spotify. Hey. Lots of mixed messages for me here but my best guess would be someone in the bell thinks viral YouTube clips make sense for marketing – a play of Joe Rogan’s own strategy – and gets on with it.

And now a few movement-related bits.

Laura Mayer Leaves Three Uncanny Four to Start Her Own Business

Laura Mayer leaves Three Uncanny Four, the company she helped create along with Adam Davidson and Sony Music, to start a new venture. She tweeted the news last week, saying: “I’ve been working at Big Podcasting for a long time. I’ve enjoyed making many shows within large companies. Now I’ve decided it’s time to become independent. My podcast development studio has one employee – and that’s me.” The new company is called LRM Works.

Davidson left the company last February, and Mayer’s departure seemingly coincides with the finale of one of the network’s biggest shows – Bad Blood: The Final Chapter. It’s unclear who will take over from Three Uncanny Four, but a Sony spokesperson says in a comment that it will “become part of our Global Podcast Division”.

Mike Pesca Relaunches The core and his own website

Mike Pesca is back to podcasting after his ouster from Slate. It has been relaunched The core, the show he previously made with the network, along with a personal website. It comes with a political take, according to the section on: “Mike’s unique and pragmatic, centrist stance gives listeners an alternative to the polarizing commentary found almost everywhere else.”

A trailer for the relaunched show also teases discussions about the idea of ​​condemnation in politics and no ‘ideology’ [to] remain undisputed.” Anyway, for those in need of a reminder, Pesca and Slate broke up after the host said using the n-word might be acceptable in certain contexts.

Libsyn hires John Gibbons, former CEO of Pocket Casts

John Gibbons, who served as CEO of Pocket Casts last year during Automattic’s acquisition of the platform, is joining Libsyn. He will be the president and chief product officer at the hosting company and will assist in its “market expansion strategy.”

That’s all I have for you right now, but I’ll be back Thursday with more for paying subscribers, and Aria has you covered on Friday. Bye!

Frank Broholm had acquired considerable experience in writing and editing publications before recruited by The Media Today Chronicle News portal as Editorial Manager. His key task is to conduct effective business reviews based on the most recent business…