Amazon’s annual shopping event, Amazon Prime Day, officially begins on Tuesday, July 12 at 3AM ET / 12AM PT and will run through Wednesday, July 13, the company announced today. We knew it would be July, thanks to a previous earnings call, but now Amazon Prime subscribers know when to set their clocks.
This year’s Prime Day is a few weeks later than last year, but it maintains daylight saving time, unlike during the peak of the pandemic in 2020, when Amazon postponed the event until October. And if you’re in the market for toys, tech, housewares, or anything else, now might be one of the best times to save money outside of the Black Friday/Cyber Monday shopping season. It’s almost a guarantee that we’ll see some of the lowest prices yet on Amazon’s own products — including Echo devices, Kindles and Ring video doorbells — as well as headphones, 4K TVs, laptops and an assortment of other tech. Early deals start on June 21, when Amazon is offering up to 50 percent off a range of Amazon devices.
Despite the positive fanfare surrounding the event, Prime Day comes at a turbulent time for the company. Since the massive influx of online shopping during the pandemic and during the Prime Day and holiday season of 2021, there have been numerous reports of the appalling working conditions faced by Amazon warehouse workers and delivery drivers. Now, the Amazon Labor Union (ALU) is working to unionize more warehouses as Amazon faces increasing scrutiny from the New York state government over its treatment of workers.
The harsh reality is that while Prime Day will certainly bring a deluge of deals and discounts, it will also increase the workload for warehouse workers and delivery drivers, who have been known to skip breaks to meet quotas. We’ll just have to wait and see if this year is any different, especially as New York gets closer to cracking Amazon’s production quotas.