Amazon Prime subscribers in the US will get a new benefit as part of their subscription, the company has announced. Starting today, they can redeem a free year of Grubhub Plus, the monthly subscription service that delivers free food on orders over $12 at participating restaurants. Grubhub Plus normally costs $9.99 per month.
According to Amazon, free deliveries associated with Grubhub Plus are available from hundreds of thousands of restaurants in more than 4,000 cities across the US. After the year is up, Grubhub will automatically charge $9.99 per month for continued access. Existing Grubhub Plus subscribers can still take advantage of the promotion, which will be applied from the start of their next billing cycle. Canceling Prime will automatically cancel Grubhub Plus.
The deal comes just a few years after Amazon shut down Amazon Restaurants, its own attempt to compete in the takeout market. The service was live between 2015 and 2019, but faced stiff competition from the likes of Uber Eats and DoorDash.
Since then, the e-commerce giant has focused primarily on grocery delivery, but has kept a toehold in the takeout market through partnerships with other companies. It announced an investment in Europe-focused Deliveroo in 2019 and began offering access to its Deliveroo Plus subscription service last year as an added benefit to Prime members in the UK.
“Amazon has redefined convenience with Prime and we believe this offering will introduce many new diners to the value of Grubhub Plus while also attracting more customers to our restaurant partners and drivers,” said Adam DeWitt, Grubhub CEO. a statement. The company, which is owned by Just Eat Takeaway.com, says it expects Grubhub Plus subscriptions to increase as a result of the deal.
GrubHub Plus isn’t the only added benefit Amazon is announcing today for Prime members. The ecommerce giant is also making a short teaser trailer for its upcoming Lord of the Rings TV show, Lord of the Rings: The Rings of Power Available exclusively to Prime subscribers for 48 hours. Members can watch the teaser on the show’s Amazon page. The trailer ends promisingly yet another teaser comes on July 14 prior to the series’ release on September 2.