The Biden-affiliated nonprofit Building Back Together plans to launch its own TikTok account on Wednesday as part of the group’s latest effort to engage youth in the president’s agenda ahead of the 2022 midterm elections.
The group’s account, @buildingbacktogether, plans to create content inspired by TikTok trends and features, such as the green screen feature, to explain President Joe Biden’s agenda to the platform’s predominantly younger users. The organization’s staff will appear on the account regularly, along with news clips and audio with the president.
“By launching a TikTok account, we are building on that work with the goal of reaching the large and growing user base of this platform, including young people who use TikTok disproportionately,” a spokesperson for Building Back Together told me. The edge on Tuesday. “We want to ensure that TikTok users see information about the positive effects of the president’s agenda, and we will do that by producing original content tailored to the platform.”
Biden’s first Build Back Better proposal stalled late last year, leaving extensive climate and social safety net facilities in limbo. Earlier this week, Senate Majority Leader Chuck Schumer (D-NY) indicated that Democrats would continue their efforts to traverse the elusive economic agenda. Still, its approval would depend on Senator Joe Manchin (D-WV), who opposed key elements of the package.
Biden’s White House has embraced TikTok as an outreach tool, despite lingering concerns about the app’s Chinese parent company. The new announcement comes just a few weeks later The Washington Post reported that the White House informed the makers of TikTok about the war in Ukraine. At the March briefing, officials of the Biden administration, such as press secretary Jen Psaki and members of the National Security Council, explained the White House’s strategic goals in the region following Russia’s ongoing invasion.
“We recognize that this is an extremely important way for the American public to learn about the latest developments,” said Rob Flaherty, director of digital strategy at the White House. The mail last month.
Building Back Together is one of the few groups committed to advancing Biden’s legislative agenda, which includes bills such as the American Rescue Plan and the Bipartisan Infrastructure Law, as well as the appointment of Justice Ketanji Brown Jackson to the Supreme Court. Leading up to the passage of the bipartisan infrastructure bill, the group ran a $10 million television and digital advertising campaign to increase support for the measure.
On Instagram, Building Back Together regularly posts news clips and infographics promoting the goals of the Biden administration. In a recent release, the group used data from the Economic Policy Institute that claimed Biden’s economic plans would help Americans pay for services such as health care and childcare.
“Our TikTok videos will use features unique to the platform – whether that’s taking advantage of trending sounds/dances or using options like the green screen feature to create informative videos on various aspects of the president’s agenda,” said the spokesman.