For many major retailers this year, the period leading up to Black Friday and Cyber Monday has become one long, drawn-out sale filled with Black Friday discounts. And a lot of the deals will coast on through the holidays and beyond, so any gifts you didn’t get during the holidays, you can reward yourself with later (as has been the trend in recent years). Home Depot is one major retailer that’s liberally redefining the term “Black Friday”: The retail giant’s Black Friday sale kicked off yesterday, Nov. 6, and will run through Dec. 2.
Retailers have chosen to treat Black Friday as a month of deals, rather than just a weekend. This means shoppers worried about getting their Christmas gifts due to recent lockdown news can make the most of early sales and discounts online throughout the entire of November. We’re seeing new deals and further retailers launch their offers every day.
Early Black Friday deals: quick links
With the recent lockdown news, plenty of retailers have launched early Black Friday deals and some are set to last the entire month of November. Boots and The Body Shop have launched month-long offers, while other retailers like Argos will be running weekly sales on selected products throughout November.
With concerns growing over getting presents in time for Christmas, we’ve rounded up some of the best early deals and sales from major retailers that you can pick up now – keep checking back as we’re adding new retailers every day as their sales go live. You’ll find offers across tech, homeware, gifting, beauty, advent calendars and decorations:
Tech and TV deals
- Nintendo Switch Ring Fit Adventure –
£69.99 £64.99 (back in stock at Currys)
- Amazon Fire TV Stick – all versions on sale starting at £19.99 for the Lite
- Amazon Fire TV Cube – save £40, now £69.99
- Nintendo Switch neon + Just Dance 2021 bundle –
£328.99 £304.99 at Amazon
- Samsung QLED TVs – save up to £500 at Very
- Sony – 30% off cameras at Amazon
- Amazon Music Unlimited – free for three months for new subscribers
- Apple Watch Series 3 –
£279 £199 (save £80)
- Kindle Oasis –
- Fitbit Versa 2 –
£199.99 £169.99 at Amazon
- Nintendo Switch – save £25 on bundles at Amazon
- LG 43UN71006LB 43-Inch Smart TV –
- JD Williams – savings on Apple products, TVs, GoPros and up to 50% off gaming
- NOW TV – Sky Sports month pass for £25 per month for three months (usually £33.99)
- CDKeys – save on games across PS4, Nintendo Switch and Xbox One as well as NOW TV passes
- Currys – including Nintendo games, coffee machines and gaming controllers
- Dell – save 12% or 15% with code BLACK12 or BLACK15 on laptops in early access sale
- eBay – up to 30% off until 12th November in pre-Black Friday sale
- iPhone – various deals on iPhone 11, XR and SE at Very
- Carphone Warehouse – clearance sale, with iPhone 11 and SE phones on discount
- Samsung – 22% off the Samsung Galaxy Note 10 at Amazon
Home and appliance deals
- KitchenAid KSM125BQG Artisan Stand Mixer –
£399.99 £349.99 at Very
- De’Longhi – 35% off De’Longhi coffee machines at Amazon
- Very – Black Friday sale has begun
- Nespresso – 56% off Nespresso coffee machines at Amazon
- Ninja Foodi Electric Multi-Cooker –
- iRobot Robot vacuum cleaner –
- Shark Cordless Vacuum Cleaner –
£449 £299 (further price drop)
- Crock-Pot slow cooker –
- AO – Black Friday sale now on
- Appliances Direct – free Amazon Echo with selected NEFF appliances
- House of Fraser – 20% of everything Use code: AUTUMN20
- Oral-B – save up to 74% on electric toothbrushes
- ghd Gold Styler Hair Straightener –
- Boots – a month of Black Friday offers: save 20% on premium beauty
- Origins Skincare Superstars Set – £35 (worth £82.5)
- Paco Rabanne 1 Million For Men –
- Space NK – spend £100 and get a £25 voucher
- The Body Shop – save 15% for ‘Black November’ with code 14672
- BaByliss Air Pro 2300 Dryer –
- Superdrug – Black Friday deals are now live on make-up, fragrance and electricals
Gifts, Christmas decorations
- Kurt Geiger – 25% off shoes
- Yankee Candle – save on festive scents, including Christmas Cookie, Spiced Orange and Christmas Magic
- Coffee – up to 25% off Tassimo Kenco, L’OR and Costa Coffee at Amazon
- Plymouth Gin – save 25% at Amazon
- Melissa and Doug toys – save 30% at Amazon
- John Lewis – save up to 20% off selected fashion
- The Entertainer – pre-Black Friday clearance sale has now launched on toys
- Woodwick Candles – 20% off at Amazon
- LEGO Harry Potter Hogwarts Castle Astronomy Tower –
- Jameson Whisky – up to 28% off at Amazon
- Board games – 30% off at Amazon
- Edinburgh Gin – save 15%
- Trouva – find unique gifts on sale and support independent boutiques
- Mountain Warehouse – save up to 30% at Amazon
- Menkind – early Black Friday deals on gadgets and gifts
- Argos – 1/2 price on Chad Valley and many other toys
- La Redoute – clearance sale now on
Christmas advent calendars
There’s only a few weeks left to pick up an advent calendar. While hunting for the best prices on popular products, we’ve spotted some advent calendars being added to the Black Friday offers.
- Cath Kidston Festive Party Animals Advent Calendar –
£40 £29.99 (save £10.01)
- Playmobil 9264 Advent Calendar ‘Santa’s Workshop’ –
£20 £16 (save 20%)
- Lindt Teddy advent calendar –
- Montezuma vegan advent calendar –
- Peppa Pig advent calendar –
- Harry Potter Sock Advent Calendar –
Read on for more on what deals to expect by brand and products to look out for in Black Friday sales.
Black Friday deals 2020 available now
It feels like Black Friday deals are released earlier and earlier each year, and 2020 is no different. We have already seen a number of early Amazon Black Friday deals go live already (running until 19th November), DELL has launched their Black Friday sneak peek sale and Argos are holding weekly sales on different toy brands. We’re closely watching retailers and monitoring prices to bring you the cheapest deals. So far, we have already seen discounted Nintendo Switch bundles, Argos toy deals, half price toys at Smyths, discounted electric toothbrushes at Amazon and price drops on Samsung phones, and November has only just begun.
In addition to our summary of early offers above, we’ve rounded-up of some of the best deals from popular retailers:
Amazon’s early Black Friday deals have started and will run until 19th November. Deals change quickly, with some only lasting a day, but we’d recommend:
- Oral B Smart Series Black 6500 CrossAction Toothbrush |
£229.99 £59.99 (74% off)
- Garmin Forerunner 35 GPS running watch |
- 45% off selected designer fragrances including Hugo Boss and Calvin Klein
- 60% off BaByliss and TRESemme Haircare hairdryers, straighteners and stylers
- 30% off Kitchenware from Jamie Oliver
Very’s Black Friday sale has begun, featuring up to 70% fashion, 40% off fragrance and more.
- KitchenAid KSM125BQG Artisan Stand Mixer |
- 40% off fragrance
- Foodi OP300UK Pressure & Multi-Cooker |
- Samsung UE50TU7100 50-Inch 4K Ultra HD Smart TV |
- Apple AirPods with charging case |
- Apple iPhone XR 64GB |
- Sylvanian Families Deluxe Celebration Home |
- Nespresso Magimix Nespresso Vertuo LE Coffee Machine |
- Shark Upright Vacuum Cleaner with TruePet |
£269.99 £189 (limited time deal)
- Beats by Dre EP on-ear headphones |
Currys have launched both a clearance sale and a Kickstart Your Xmas sale which sees savings on tech, home appliances and games.
- Nintendo Switch Ring Fit Adventure –
£69.99 £64.99 (back in stock at Currys)
- Beats Solo 3 wireless headphones |
- KENWOOD kMix KMX760.GD stand mixer |
- BREVILLE Curve VKT017 Jug Kettle |
- MIELE Pure Power Vacuum |
- ASUS E410MA 14-inch laptop Intel Celeron 128 GB eMMC Blue |
- DELONGHI Icona Capitals Jug Kettle White |
- Hotpoint Core Washing Machine 9kg 1600 Spin |
The Black Friday discounts have started at AO. Known for white goods and appliances, but don’t miss their vacuum cleaner section and smart home offers.
- Shark Anti-Hair Wrap Cordless Vacuum |
£379 £219 (further price drop)
- Shark Anti-Hair Wrap Upright Vacuum Cleaner |
- Sage The Barista Express Coffee Machine |
- Shop all Black Friday at AO
Smyths Toys have launched a Super Savings sale which includes offers on Nerf, scooters and Avengers. See our Smyths Toys Black Friday page for more deals if you’re keen to get some Christmas presents in the bag.
- Shop Smyths Toys’ Super Savings
Boots have launched a month of Black Friday deals and a price match on electricals. The retailer is a favourite on the high street for Christmas presents and boasts a competitive advantage card points scheme. Here’s the best deals so far from Boots:
- Clinique Superstars gift set –
£70 £35 (worth £107.45)
- Paco Rabanne 1 Million For Men –
- Philips Sonicare ProtectiveClean 4300 electric toothbrush –
- Origins Skincare Superstars Set– £35 (worth £82.5)
Argos has offers on a range of toys which are changing weekly. To see what is on offer, and maybe even to tick off a few Christmas presents early, check out our Argos Black Friday deals page.
- 1/2 price off Chad Valley this week – large playsets, dolls and ride on toys
- Mamas & Papas Junior Ocarro Toy Travel System |
- Barbie Estate Dolls House |
- Hot Wheels Ultimate City Track Set |
Walmart Pre-Black Friday 2020 Information
Walmart is switching things up for its 2020 Black Friday sale by offering three “Black Friday Deals for Days” events full of deals for online and in-store shoppers. This ad is for the first of the sales, which kicks off online on Nov. 4 (7 p.m. ET). Another round of deals drops online on Nov. 7 (12 a.m. ET) and in stores at 5 a.m. local time. Walmart’s second Deals for Days event starts Nov. 11.
More Walmart Pre-Black Friday Information
Some of the best deals for Walmart’s first Deals for Days event include electronics, TVs, toys and more.
These deals starts Nov. 4 (online only):
- HP Pavilion i5 GTX Gaming Laptop – $449 (Save $140).
- MSI GF65 15.6-inch Gaming Laptop – $799 (Save $180). Walmart’s price is the best price we’ve seen so far on this gaming computer.
- Shark Navigator Upright Vacuum – $98 (Save $101). This is the lowest price we’ve found on this model.
- onn. 65″ Class 4K (2160p) UHD LED Roku Smart TV HDR – Special Buy – $228. This is a good price for a 4K 65-inch TV.
- Apple AirPods with Charging Case (latest model) – $99 (Save $30). This is lower than they were during Prime Day.
These are a couple of the deals that start online Nov. 7 at 12 a.m. and in stores at 5 a.m.:
- Acer 32-inch Curved Gaming monitor – Special Buy – $155. This is about $45 lower than Amazon’s current price.
- Hatchimals Mystery or Hatchibabies – Special Buy for $20.
Every year, Walmart’s Black Friday sale is one of the most anticipated. While Walmart will be closed on Thanksgiving this year, it will open at 5 a.m. on Black Friday. In-store Black Friday shoppers will have to follow a variety of safety precautions.
Macy’s Black Friday 2020 Information
We posted the Macy’s Black Friday ad on Oct. 26. This year, Macy’s launched its ad as a preview page on its site. Deals won’t be shoppable until later in November, but the preview page allows shoppers to bookmark deals they want and set up alerts for when the Black Friday price becomes available. As usual, the Macy’s ad is heavy on clothing and home goods, with some of the best deals being for small home appliances.
We usually expect the Macy’s ad in mid-November, so 2020’s late-October ad drop date was quite early. This year, shoppers will want to conentrate their efforts on small home appliances, beauty products and home goods (sheets and towels). This year’s hiddent treasures include up to 60% off selct toys. There are a couple smartwatch deals in the mix too. The best deals include:
- Fitbit Versa 2 Watch for $129 ($70 off). That’s roughly what we saw on Prime Day and about $20 less than what we saw during Black Friday sales last year.
- Instant Pot Duo Nova 8-quart for $69.99 ($80 off).
- Instant Pot Instant Vortex 6-quart air fryer for $59.99 ($65 off).
- Camden StayFit Sheet Set 1250-thread count for $29.99 (regularly $190-$210).
- 70% off Martha Stewart Decorative throws and pillows.
- Urban Decay, Benefit and Two Faced mascara sets for $10.
- 50% off Tarte blush, mascara and palettes.
- 60% off FAO Schwarz and Discovery toys.
- 70% off designer luggage.
Macy’s deals are generally available online and in stores, although Macy’s announced it would close its stores for Thanksgiving 2020.
Shoppers love Macy’s Black Friday sale every year because it offers discounts on everyday and designer products alike. It’s a great time to buy clothing for the entire family, kitchen necessities, makeup and more. While Macy’s isn’t known for offering deals on top tech, its sale is geared at those preparing their homes (and wardrobes) for the year ahead looking for small appliances they’ll use every day.
JCPenney Black Friday 2020 Information
We hope you’re ready to see some great deals because JCPenney is bringing its A-game for the Biggest Shopping Day of the Year. The JCPenney 2020 Black Friday ad is full of tons of great bargains on amazing holiday gifts for every member of the family. From apparel and accessories, to home goods and toys, you’re sure to find something you’ll want to snag.
More JCPenney Black Friday Information
The 2020 JCPenney Black Friday ad is full of tons of deep discounts on all the holiday gifts that your loved ones want to see under the tree.
- Kids Toys: Up to 50% off
- St. John’s Bay Men’s Flannel Shirts: $9.99 (Save $20)
- 1/10 ct. t.w. Diamond in Sterling Silver: $19.99 (Was $124.98)
- Cuisinart Advantage 11-pc. Cutting Board Set: $7.99 (Was $50)
- Instant Pot 10 Quart Vortex Plus Air Fryer Oven: $89.99
- Cuisinart 12-Cup Coffeemaker and Single Serve Brewer: $139.99 (Was $250)
- Select 6-Piece Comforter Sets: $25
All the deals and steals listed in the JCPenney Black Friday ad are available while supplies last between Nov. 25 and Nov. 28. What does this mean for you? You should start shopping early in the sale to make sure you get all the items you want from the JCPenney Black Friday ad.