A new season of Fortnite launches today and developer Epic will donate the entire proceeds from the first two weeks to Ukraine-related humanitarian efforts. The promotion will run from March 20 to April 3 and includes all “real money purchases” in-game, meaning you’ve purchased V-bucks, subscriptions, battle gift cards, and certain cosmetic packs. (Epic notes that “Using V-Bucks in” Fortnite are not included as these are not real money purchases.) It also includes retail gift card purchases, as long as they are redeemed during the two week period.
As part of the effort, Microsoft will also “use their net proceeds for” Fortnite during this time so that we can get more help to the people of Ukraine.” Funds will be donated to a number of different organizations, including Direct Relief, the United Nations High Commissioner for Refugees, the United Nations Children’s Fund and the World Food Programme. The developer says it will add more supported organizations “in the coming weeks.”
Epic says it will send money to these organizations as soon as possible. We do not wait for the actual funds from our platform and payment partners, which may take a while depending on how the transaction was processed. As soon as transactions are reported, we log them and send the money to the humanitarian aid organizations within a few days.”
The news comes as other gaming-related efforts have managed to raise millions of dollars in humanitarian aid following Russia’s invasion of Ukraine. A bundle of indie games on Itch.io brought in more than $6 million earlier this month, and a Ukraine-focused Humble Bundle has already crossed $9 million.
The new season of Fortnite begins later today and follows a dramatic event that kicked off a whole new chapter last December.