FC Barcelona’s huge stadium is now Spotify Camp Nou

Camp Nou, one of the most iconic football stadiums in the world, will be renamed Spotify Camp Nou as part of a sponsorship deal with Spanish football club FC Barcelona that will give Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams from the 2022/23 season for the next four seasons.

The deal has yet to be ratified by FC Barcelona’s Extraordinary Delegate Assembly in a vote to take place on April 3. It probably won’t have much trouble passing though, as FC Barcelona is heavily indebted and wanted to sell a stake in the media production division last year.

The deal is said to be worth $310 million. Could have been worth more, Spanish publication SPORT reported, if the club had a higher percentage of “registered” fans – fans giving the club access to names, emails and other personal information. According to the report, only about 1 percent of the club’s 350 million followers are registered.

Spotify will use its sponsorship as an opportunity to “strengthen the work of artists” in a way that “brings the worlds of music and football together, giving players and artists a global stage” at Spotify Camp Nou, Alex Norström, Spotify’s chief freemium company director, said in a statement.

“Spotify is working with Barça to leverage our access to elements in the stadium to empower artists and enable discovery,” said Norström. “For example, by using the dynamic digital displays to present and geographically target relevant artists to Barça’s global TV audience. While viewers in Europe might get a message about one artist, TV viewers in India might get a different and locally relevant message.” That could mean Spotify will be invest in those digital stadium ads they change based on your location and the channel you’re watching the game on.

But those are about the only details Norström is revealing about the partnership, and he said Spotify is considering “other exciting pieces” that the company will share more about later this year.

Frank Broholm had acquired considerable experience in writing and editing publications before recruited by The Media Today Chronicle News portal as Editorial Manager. His key task is to conduct effective business reviews based on the most recent business…