Ford is fighting to prevent the 2022 F-150 Lightning from being scalped — the company has sent out a notification offer to help dealers prevent 2022 F-150 Lightning buyers from reselling their trucks, according to a report from CNET. If a dealer elects to add a non-sale provision to its contracts provided by Ford, the buyer must agree not to “sell, offer or otherwise transfer ownership interest in the vehicle before the first anniversary of the date of this.” The message also warns dealers not to try to raise the prices of the trucks themselves.
While the move could help prevent people from trying to turn their electric pickup reservation into a payday, some have criticized the move like Ford tries to control what people do with their property. However, the Lightning is being released at a time when cars are hard to come by – the value of used cars has skyrocketed as automakers struggle to keep up with the demand for new vehicles. Some dealers have even added their own markings, with report potential buyers tens of thousands of dollars in additional costs.
Here’s a story. I was originally going to get one @MercedesBenzUSA EQS 580. Even had one reserved and ready for pick up. The dealer called to let me know there was $50k (no typo) on the car. I passed. Deduce what you want about the dealer model that protects consumers. https://t.co/XIbzdzB5CX
— Jon Rettinger (@Jon4Lakers) December 29, 2021
CNET and Teslaratic Note that Ford’s message to dealers also warns dealers that they may not receive Lightnings in 2022 if they ask customers for additional deposits or payments, which the memo says is seen as “threatening customers by denying them the ability to cancel reservations.” to put into orders.”
Ford isn’t that strict with its customers — whether or not they have to agree to the no-sale provision is up to the dealer. A Ford spokesperson told CNET the “requirement is between a dealer and their customer,” and said it was the dealer’s choice to include the provision if it’s legal in their state. In a screenshot (originally posted on the F150 Gen14 forum) reporting that the message was sent to dealers, it’s clear it’s optional, but it also says Ford is “supporting” the feature.
There seems to be eager anticipation for Ford’s upcoming electric pickup — the company said about 200,000 people had made $100 deposits between May and December 2021. The company has also stopped taking reservations for the truck, which is expected to be available in the first half of this year. Ford recently announced that it aims to make 150,000 F-150 Lightnings by mid-2023.
Scalping has been a major frustration for consumers as manufacturers such as Ford, GM, Sony and others have struggled with production delays due to the ongoing shortage of chips. Some retailers have tried to slow down resellers by only making inventory available to paid subscribers, but it’s still hard to get your hands on game tech like the PS5, Xbox Series X, or graphics cards (unless you’re willing to pay the exorbitant prices).
Demand for Ford’s EV may remain high in the coming year due to sparse competition. The electric Silverado announced at this year’s CES won’t go into production until spring 2023 (and Chevy says the first trucks to roll off the line will be the $105,000 RST First Edition). Still in pre-orders, Rivian recently announced that models with the extended battery were being delayed until 2023, and Tesla’s Cybertruck still doesn’t have a solid release date (although it was spotted on a test track recently).