Honda teases upcoming Prologue, the first electric SUV to be sold in the US

Honda has released a teaser image of the upcoming 2024 Prologue electric SUV, the company’s first battery-electric vehicle to be sold in the US. The company also touted its hybrid vehicles as a way of answering questions that it has been slow to roll out an EV strategy compared to its rivals.

The Prologue will be the first of two vehicles that Honda is developing together with General Motors, using the American automaker’s Ultium battery packs. The other vehicle will bear the Acura nameplate and will also be co-developed with GM, but the company has not released any new information about it at this time. Launching in 2024, the Prologue also marks the start of a wave of 30 hybrid, battery-electric and fuel cell vehicles that Honda says it will launch by 2030.

These EVs will be built on various EV architectures that Honda is building, some in collaboration with General Motors. The Honda Prologue and Acura EV will be built on GM’s Ultium platform, which also powers the Detroit-based automaker’s Hummer EV pickup and Cadillac Lyriq SUV.

Honda’s other EVs will be built on the Honda E architecture, which the company plans to introduce in 2026. In 2027, Honda plans to roll out a range of “affordable” EVs, including a compact SUV. Those vehicles will be based on a new EV architecture that it is developing together with GM.

Honda aims to sell 60,000 Prologue SUVs in the U.S. by 2024, 70,000 units by 2025 and 300,000 by 2026, said Mamadou Diallo, vice president of sales for American Honda Motor. More broadly, the company says it aims to make 40 percent of its sales from battery electric and fuel cell vehicles by 2030, 80 percent by 2035 and 100 percent by 2040.

As seen in the teaser image, the Prologue inherits some subtle design cues from the much-loved Honda E city car. Honda also emphasizes the vehicle’s long wheelbase and short overhang, or the length of the vehicle that extends beyond the wheelbase. The Prologue was designed at the Honda Design Studio in Los Angeles in collaboration with a design team in Japan.

“We wanted to make sure that Prologue represents both a genuine Honda EV and something that would look good in the showroom alongside the rest of our SUV range,” said Diallo.

Honda’s current electric range is extremely limited compared to other car manufacturers. The company recently discontinued its Clarity EV, although it will continue to sell hydrogen and plug-in hybrid versions of the vehicle. And the Honda E is only available in Japan and Europe.

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