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How Seagram’s 100 Pipers Dominates The Indian Scotch Whisky Market

How Seagram’s 100 Pipers Dominates The Indian Scotch Whisky Market

Seagram’s 100 Pipers, India’s perfect selling blended Scotch label, made history but again within the annual cycle July 2020- June 2021 by clocking 1 Million+ cases in sales. It’s a long way the main and most effective Scotch Whisky within the nation to raise out this milestone, that too twice.

Launched in 1995 in India, 100 Pipers Scotch from the Pernod Ricard Community, has dominated the market because the undisputed market chief, within the fashioned `Bottled in India’ Scotch segment. 100 Pipers can also be the 2d-perfect Blended Scotch in Asia.

It’s top price variant ‘100 Pipers Blended Scotch, Oldschool 12 years’ crossed 100,000 Cases in annual sales for the main time ever since its originate in 2012.  A notable efficiency by the outmoded variant – it is now the most practical selling 12 365 days Ancient Scotch in India, confirming that “Age Matters” to the discerning Indian scotch afficionado.

Striking forward its dominance within the Scotch whisky market, the emblem had lately launched a sport-altering innovation ‘100 Pipers Blended Malt Scotch, Oldschool 8 Years’. A blend of most effective Single Malts, here’s the main and most effective ‘100% Malt Scotch’ in its segment.

Seagram’s 100 Pipers’ burgeoning reputation has phenomenal to raise out with its odd product differ and pick up consumer resonance with its reason-led initiatives attributable to their area of expertise, authenticity and credibility.

Take care of, the realm award-successful Legacy Challenge – which showcases endangered Indian artforms via Shrimp Edition Packs and offers tangible livelihood assist to artisans. Identified internationally and in India by a couple of of basically the most prestigious awards on this planet for artistic excellence, The Legacy Challenge acquired the Bronze Pencil at One Demonstrate Awards (Fresh York), Advantage at D&AD Awards (UK), Bronze at Spikes Asia and more than one honours at Kyoorius Ingenious Awards.

Also, the 100 Pipers Play for a Reason platform that has been leveraging music for a variety of years to expend consciousness and funds for various social causes devour meals for underprivileged, flood aid, etc. besides to supporting the partnering musicians.

With a world footprint spanning 8 countries all the blueprint in which thru Asia, Europe, Africa, Heart East & South The United States, 100 Pipers brings a truly world ride to the Indian patrons, with the widest differ of strange Scotch variants.

100 Pipers Deluxe, the emblem’s oldest offering in Indian market, is made by mixing around 30 of the finest whiskies from basically the most famed Scotch making regions of Scotland. Its beefy-bodied, mellow style perfectly pairs with effectively-balanced notes of fruitiness and soft smokiness.

For individuals who devour a more complex composition, there is 100 Pipers 12 Years Ancient Blended Scotch, which has been outmoded for minimal 12 years. The youngest whisky on this blend has been outmoded for no longer lower than 12 yrs, making it that blueprint more strange. It’s simultaneously heavy, candy and rounded, with an neat floral raise out attributable to subtle oak and vanilla notes.

Launched in 2020, the emblem’s most popular variant, 100 Pipers Blended Malt Scotch Oldschool 8 yrs, is already making waves. This category-first 100% Malt Scotch seeks to present younger patrons a determined ride that welcomes them into the realm of Malt Scotch. With the discerning consumer more and more experimenting with Malts, this eclectic and top price scotch showcases its craftsmanship and heritage that dates assist to decades of scotch whisky making.

As the most practical whisky market on this planet, India’s scotch segment is nonetheless extremely aspirational for whisky patrons. With sales hitting better benchmarks all the blueprint in which thru variants and a involved contrivance on leading innovation, Seagram’s 100 Pipers is poised to proceed because the dominant drive available within the market.