Italian car company Lancia is being reborn as an EV-only brand


Lancia, the Italian car company owned by Stellantis alongside Fiat, Chrysler, Citroen, Vauxhall and Peugeot, is being revived as an electric car brand. The company announced plans to produce three electric vehicles between 2024 and 2028: a new Ypsilon, a new Delta and an unnamed “new flagship.” The brand also gets a new logo, the eighth in its 116-year history, which harks back to the 1957 design.

The plan is for Lancia to sell exclusively electric vehicles by 2028. But, like Electrek notes that the company only sells one car (the Ypsilon) in one market (Italy). So it shouldn’t be that hard to phase out the sale of combustion engine cars.

Luca napolitano, ceo of the lancia brand.

Lancia Brand CEO Luca Napolitano stands in front of Lancia’s ‘three-dimensional manifesto’ sculpture and new logo.
Image: Lancia

In addition to the EV plans and new logo, Lancia has also unveiled a new design language that the company says will guide the creation of the next three cars. It is literally a physical sculpture built to serve as a “three-dimensional manifesto” of these design principles (pictured above). Luca Napolitano, CEO of Lancia, calls the statue, nicknamed “Lancia Pu+Ra Zero”, a “work of art in which the past and the future are in constant contact, in which elegance is balanced with the radical spirit of to shape.”

Apparently “Pu+Ra” is short for “Pure and Radical”, in case you were wondering.

Lancia’s announcement was brief on details about the electric cars themselves, but car notes that they will likely be based on Stellantis’ STLA small electric platform also used for the Peugeot e-208 and Vauxhall Corsa Electric. The new Lancia cars are expected to go on sale in Italy and a handful of other European markets before expanding over time.

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