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Manchester United’s popular fan event, #ILOVEUNITED returns for its seventh season and will put the choice of future event destinations in the hands of the fans.
The continued restriction on international travel means that the latest edition of the event, dedicated to serving and celebrating the club’s passionate fanbase in India, will take the form of an interactive virtual experience.
And as part of the 90-minute pre-match show ahead of the important Premier League meeting with Leeds United on Sunday, February 20, fans will have the chance to vote on which city will host the event next time it takes place on the ground in india.
Six fans from across India will defend their city as representatives in the event’s first-ever ‘Fan Panel’, assisted by United’s main shirt partner TeamViewer, and the public will be invited to vote for their favorite in the club’s official app. .
The cities vying to host the next event are Kolkata, New Delhi, Mumbai, Hyderabad, Chennai and Bangalore.
Fans around the world will be able to enjoy the show as it will be streamed globally through Manchester United’s web, app and MUTV channels, Facebook and YouTube. The latest edition features tailored local content aimed at the club’s fans in India with exclusive behind-the-scenes access and first-team insight, as well as special appearances from some famous faces. Designed for a digital audience, fans will be able to interact, ask questions and participate in competitions to win a host of exclusive prizes.
Manchester United’s Director of Partnerships, Sean Jefferson, says:
“We had tremendous success last season with #ILOVEUNITED’s evolution from a purely physical event to an interactive virtual experience and we can’t wait to share this latest edition with fans.”
“We recognize the importance of being able to provide personal engagement with our overseas fans. As travel restrictions begin to ease, we look forward to returning to India one day with a #ILOVEUNITED physical event, and we are excited to offer our fans the opportunity to choose the city we visit.”
Fans who register for the event before Tuesday, February 15, 2022 will have the opportunity to participate in an exclusive virtual meet-and-greet with United legend Dimitar Berbatov prior to the main event kick-off. They will also automatically enter a competition to win numerous prizes from the club’s commercial partners.
For more information about #ILOVEUNITED, visit www.manutd.com/iloveunitedindia
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