Netflix shows movies and TV shows to small groups of subscribers in the US ahead of their public release, according to a report by Variety† Subscribers participating in the feedback panels will “watch” several upcoming movies and series over the course of approximately six months. Variety says, and after viewing a piece of content, they are asked to complete a survey. The company then takes that feedback into account for potential changes ahead of a movie or show’s debut.
Netflix is known for testing many of its software features ahead of wider releases, such as the Top 10 row and the “Play Something” shuffle feature, so it’s perhaps not surprising that the company also tests its content with small groups of users. . The company has apparently been doing this since May 2021.
The groups could help Netflix uncover potential hits as it struggles to weather the fallout from its latest earnings report, in which it reported losing subscribers for the first time in more than a decade. Just today, Netflix laid off 150 employees and at least 26 contractors, and those cuts follow additional layoffs starting in April. The company has also announced that it will be launching an ad-supported plan and cracking down on password sharing.
Revelation: The edge is currently making a series with Netflix.