Kobe Bryant and his daughter Gigi Bryant are being remembered in the best way possible by Nike.
Vanessa Bryant will take part in the new partnership to continue the legacy of a giant sports brand.
As the company stated in a statement announcing the news, Bryant’s legacy continues to resonate both on and off the court. “Today, Nike announces a new chapter in their collaborative relationship with the Bryant family.”
Through the partnership, Kobe 6 Protro will launch “Mambacita Sweet 16” in honor of Gigi, which will encourage youth participation in sports. Mamba and Mambacita Sports Foundation will receive all proceeds from the shoe.
Gigi and I will share the Mamba Mentality with youth athletes for generations to come as we continue his legacy with Nike. I am thrilled to be able to continue the legacy my husband started with Nike.
A youth basketball center will be established in Southern California thanks to the partnership between Vanessa and Nike.