Now all your new Instagram videos are Reels

Published on

Welcome to the new era of Instagram as it shifts even further towards an all-reels, all-time machine to keep users’ short attention spans within the app instead of TikTok. In addition to encouraging users to create reels with simpler templates to let you interact with content and a new dual function that records simultaneously with the front and rear camera, it has another shortcut to a wealth of new reels of content: pretty much any video you post on Instagram.

- Advertisement -

Is your account public and have you posted a video of less than 90 seconds? In the Reels Suggestion Algorithm it goes, play for whoever thinks Instagram will find it interesting, and it will be fully available for them to remix and put their own spin on using the built-in content tools.


- Advertisement -

Instagram: “Video posts are now shared as roles”
Image: Instagram

If you’re going to post a new video to Instagram, you’ll get this splash screen with the change.

I wonder if it can surprise users who have been on Instagram for a while without diving into Reels or treating their content very differently than on, say, a public TikTok account. This also applies to Photos in its own way because “[i]In the coming weeks you will be able to remix public photos.’ And on your profile, videos and roles are now combined under one button.

The Instagram Help Center describes how it works now:

For public accounts: Anyone on Instagram can have your rolls and remix feed videos shared after remixes became available.

If you have a public account, you can disable remixes for reels, feed videos, or both without changing your account’s privacy settings. You can also turn off remixes for individual videos

There are a few exceptions to this, such as videos posted before things changed today and videos longer than 15 minutes. The blog post also indicated that currently only videos under 90 seconds are eligible for the discovery and recommendation system.

The changes also come into play as Facebook splits its main feed – the algorithm changes to work more like TikTok, just like The edge reported last month – with the default option bringing in more featured content, including roles. It needs something to show people that it’s more than just reposted TikTok videos, and your quirky Instagram video posts are one way to get it.

Latest articles

A crocodile brought back the body of a drowned child in Indonesia

The body of a drowned toddler was brought back by a crocodile in Indonesia,...

Damar Hamlin Net Worth, Family, Age

In the past few days, there have been more instances of players having heart...

The Doomsday Clock reaches 90 seconds before midnight, signaling greater danger

The Doomsday Clock, a symbol of the dangers facing humanity, was reset to 90...

Is Damar Hamlin going to retire? Bills clarification

In the Divisional Round of the NFL Playoffs, Damar Hamlin was back in the...

More like this

Amazon cuts more than 18,000 jobs in a second round of Amazon layoffs

Amazon laid off thousands more workers Wednesday, months after laying off 10,000. Amazon is set...

How ChatGTP-3 can benefit businesses

Almost every industry can benefit from technology such as ChatGTP-3. Listed below are six...

How a VPN Improve Your Cybersecurity 2023

Many people know about VPN (Virtual Private Network) services and how they can change your...