PUBG: BattlefieldsThe PC and console version of the battle royale shooter series is making big money after its switch to free-to-play in January, according to developer Krafton’s latest earnings report published Friday.
According to the report, PC sales rose 61 percent year over year to $82.3 million. On console, the sales increase was even bigger, up 124 percent from the previous quarter and up 274 percent year over year, although Krafton didn’t put a dollar figure behind those increases. The game also saw an “almost triple” increase in average monthly active users from the fourth quarter of 2021.
PUBG: Battlefields was originally a paid title when it launched in early access on Steam in 2017, but the massive financial success of free-to-play battle royale shooters like Fortnite† Call of Duty: Warzoneand Apex Legends proved that the free model can be quite lucrative. Just to give you an idea of how lucrative, EA said this week that: Apex Legends, a game that’s been out for just over three years, has surpassed more than $2 billion in lifetime net bookings. And Epic has raised $144 million in aid to Ukraine in just two weeks Fortnite yield.
So for Krafton, switch PUBG: Battlefields to play for free was probably a pretty easy decision. And the popularity of PUBG: Mobile (which is also free to play) probably helped; Krafton says the game, which has been downloaded more than 1 billion times as of March 2021, brought in $307.1 million in revenue in the first quarter of 2022, a figure that was up 5 percent year over year.