Qatar is accused of ‘sportwashing’, but do fans care?

FIFA’s choice of Qatar to host the 2022 FIFA Men’s World Cup has been controversial since day one. Questions continue to arise about the country’s attitude to human rights and its treatment of migrant workers.

Doha. Completely clean? Shutterstock/Hasan Zaidi

To some, the entire event exemplifies the concept of “sportwashing” — using sport as a means of soft power, to clear (and distract from) a shady political or humanitarian reputation. And as a PR exercise, the Men’s World Cup is a huge deal. The latter, hosted by another controversial host country, Russia, attracted 3.5 billion viewers around the world.

Coffee, Keyboard and music.. Best Companion for quality writing. Aditya Pratap is undergrad fellow and looking for best stuffs in Technology, Politics and Startups.