Ram wants to ‘steal’ part of Ford’s electric truck ‘thunder’ with 1500 EV plague

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Ram teased his upcoming 1500 electric pickup truck, which is expected to go into production in the fall of 2022. The new electric truck is expected to be one of the first major long-haul EVs to come out of Stellantis, the multinational conglomerate formed last year when Fiat Chrysler merged with France’s PSA Group.

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The decision to tease the electric Ram 1500 is clearly an opportunity for Ford, which will begin shipping its highly anticipated F-150 Lightning truck to customers this week. “Time to steal some thunder,” reads Ram’s tweet — an obvious allusion to Ford and its lightning-branded EV.

It’s a little less chaotic than the last time Ram teased the electric 1500, when it actually left some of the vehicle’s design contours in the teaser image, showing more of the truck than the automaker’s marketing team probably would have liked. Ram is also making a ProMaster electric van that will join Amazon’s fleet beginning in 2023.

When released later this year, the Ram 1500 EV will be one of the few electric trucks available to customers, including the Ford F-150 Lightning and Rivian R1T. General Motors plans to release the Chevy Silverado EV next year, as does Tesla with its long-delayed Cybertruck. Pickup trucks are among the most popular and fastest growing segments in the US auto market.

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Stellantis, which has been slower to embrace electric vehicles than its US and European rivals, is just starting to pick up some momentum around its new range of EVs. The company, the world’s fourth largest automaker, announced a comprehensive plan last year to electrify the lineups of most of its brands, including EV versions of Dodge’s popular muscle cars and multiple Jeep models.

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