Samsung is delivering on its CES 2022 promise to bring NFTs to its TVs by announcing a partnership with NFT auction site Nifty Gateway. In a press release, Nifty Gateway says it’s “now integrated with Samsung’s NFT platform,” allowing you to “browse, display, and interact with NFTs” on the company’s “2022 premium TV product lines, such as QLED and Neo QLED TV”. Nifty Gateway will also have an app on Samsung’s The Frame and Micro LED TVs.
Basically, you can display NFTs on your Samsung TV. And maybe even buy or sell, according to decode, although it’s worth noting that Nifty Gateway is significantly stricter about who can sell artwork on its platform than OpenSea, the NFT marketplace most people will know. (Plus, I don’t think I’d want to buy anything much more expensive than a remote-controlled movie rental, but maybe I just am.)
A Samsung presentation where it goes in detail about the Nifty Gateway integration.
In an announcement stream, Samsung reiterated that its TVs will “optimize settings to faithfully represent the artist’s intent” when you display an NFT. That’s good to hear – I’d be crushed if my Samsung TV showed this NFT (created by one of the artists featured in Nifty Gateway’s press release) with anything but pixel-perfect accuracy.
The Nifty Gateway integration will be part of Samsung’s Smart Hub, and it appears Samsung’s intention is to display NFTs as ambient artwork. So let’s say you’re watching a movie like The social network, but decides to turn it off because you’re so mad that Mark Zuckerberg is being mean to Tyler and Cameron Winklevoss. Your TV will then go into Ambient mode, displaying artwork from your curated gallery – which you could fill with NFTs from Nifty Gateway… a platform owned by the Winklevoss twins. Does that actually make Samsung’s NFT integration a nice screensaver? No of course not. It makes it future.