By methodology of carpets and rugs, no longer many corporations worldwide can match the legacy of the Mirzapur-primarily based totally mostly Obeetee, which grew to develop into 100 final year. It was as soon as primarily based by three Britishers, F.H. Oakley, F.H.Bowden, and J.A.L Taylor, on the then level-headed associated Gargantuan Trunk Boulevard in at this time time’s Uttar Pradesh, and patronised by the effectively off and mighty over time; it’s miles amongst the oldest and ideal hand-woven rug corporations globally.
With over 25000 artisans working under its banner, Obeetee’s designs and textures are rooted within the Indian heritage. The firm has joined fingers with Delhi-dressmaker duo Shantanu & Nikhil to unveil the fourth ‘Proud to be Indian’ (PTBI) restricted-version artistic rug series that illustrates the nation’s historical past and its incredible craft fling through hand-woven masterpieces.
Talking in regards to the collaboration and the series, Angelique Dhama, CEO Obeetee, says, “With 100 years legacy as a brand that has continuously taken initiatives to reduction Indian craft and designs, the series is a tribute to our nation, showcasing the pre-Independence generation, pleasure, valour, honour, and respect to our navy and the proud myth of India. We’re enraged to accomplice with Shantanu & Nikhil, who bear created some by no components considered sooner than masterpieces. The series is impressed from Indian heritage, but the colours and produce patterns are refreshing and unusual in look and in actuality feel”.
The fourth version series is primarily based totally mostly around three issues— Independence, Regimental Regalia, and The India-Proud Chronicle. It revisits the couturiers’ iconic collections over time. It tells the parable of the homecoming of an Indian prince after spending years travelling at some stage within the nation and the eventual reconciliation with his roots.
Based mostly totally on Shantanu & Nikhil, “Our partnership with Obeetee for the ‘Proud to be Indian’ series stems from our core philosophy – and that’s of encapsulating the vibrancy of vintage India and mixing it with the glee and excitement of a latest celebratory India. The muse uninteresting these stunning carpets represents an amalgamation of Indian decadence and unique grandeur. It extra highlights the strings of memories it holds, a feeling of nostalgia, pleasure, and valour; woven through every thread, and woven by the fingers of artists.”
Besides celebrating the nation’s heritage, The ‘Independence’ series illustrates the India of at this time time with signature textures, bold victory flag patterns, and a colour palette of purple and navy. ‘Regimental Regalia’ derives inspiration from three stable virtues of the Indian Defense force – self-discipline, pleasure, and togetherness, and salutes all the pieces Nehruvian. It ingredients brick textures, maps, battleground stains signifying fight, and an insignia of victory that comes alive onto the tactile surface.
The India-Proud Chronicle is in regards to the long bustle and juxtaposes the previous with the standard. This series of handmade carpets can pay tribute to the age-extinct tactics that Obeetee has perfected through a century of unparalleled workmanship.
This restricted-version series is on hand at the OBEETEE retailer at 145, Sultanpur, Mehrauli Gurgaon Boulevard, South West Delhi, the Shantanu & Nikhil retailer and www.obeetee.com