Sonos is known for its whole-home audio systems and soundbars, but now the company is looking for a new home theater project that will definitely give you more control from the couch. The speculation comes from the mention of a new “Home Theater OS” project being revealed in new Sonos job listings, as reported by protocol†
Perhaps the most revealing vacancy is the ‘Head of Partnerships, Home Theater’ position:
The Head of Partnerships for our Next Generation Sonos Home Theater OS will play a vital role in connecting users to the content and services they love with Sonos quality experiences they’ve come to expect.
protocol points out that Nick Millington, Sonos’ Chief Innovation Officer, personally promoted the ‘Head of Partnerships, Home Theater’ position on LinkedIn: “I’m working on a new home theater project and looking for a partner who can help,” said Millington .
Another position is the ‘UX Lead, Next Generation Home Theater Experience’, seeking someone with a ‘proven track record’ in TV, digital content creation and advertising. The post says it requires at least eight years of experience designing “successfully shipped” UIs for mobile and TV.
Sonos recognizes that “content comes in many forms and from many different sources,” as set forth in the UX Lead job description. The company also mentions in the description that there is an opportunity to grow its product offerings and “anticipate how this complex landscape reconciles to meet the needs of users.”
According to the protocol Report: Sonos had also apparently pursued an alternative solution where the company’s audio hardware could be embedded into a partner manufacturer’s TV set – providing a branded audio system experience. The edge contacted Sonos for comment on the ostensible goals of the home theater TV interface, and we received the following statement from the company:
“As a leader in Home Theater audio, we will continue to innovate and create products and experiences that make listening easier, more fun, and bring you closer to the music and content you love. We have nothing left to share today.”
With companies like Roku already embedding TV streaming experiences into their soundbars, this is definitely the next logical step for Sonos. Today, Sonos’ end-user app experience revolves around the audio product ecosystem, managing personal music libraries, and providing a centralized way to control music apps, including Spotify, Apple Music, and more.
Sonos would compete against TV streaming systems like Roku, Fire TV (also in a soundbar), Google TV and Apple TV, which is already a crowded space. But if there’s one company ready to enter the TV space, it’s Sonos; and all it has to do is park a new Home Theater operating system in its Beam soundbar, shake hands with existing Sonos configurations in the house, and get people hooked on the Sonos experience on TV.