TikTok is testing a feature that allows users to dislike individual comments on videos, the company confirmed today. In a blog post about safety and enforcement of community guidelines, TikTok says individuals can flag comments they find “irrelevant or inappropriate” without the distaste for others to see. Some users different versions of spotted the option earlier this year.
“This community feedback will add to the set of factors we already use to keep the comment section consistently relevant and a place for genuine engagement,” said TikTok.
TikTok users may already hate videos to let the app know they are not interested in the content. The ‘Dislike’ button appears to be available next to the option to report a comment for Community Guidelines violations.
The company also says it’s experimenting with sending reminders about features like comment filtering and bulk blocking and deletion to creators who receive a lot of negative comments. Decisions on whether or not to fully roll out the feature will be made in the coming weeks, according to TikTok.
In today’s transparency report, TikTok says it removed more than 85 million videos for violations between October and December 2021 — about 1 percent of all videos uploaded to the app.