TikTok’s parent company is gearing up to invest big money in VR

ByteDance, the company that owns TikTok, is serious about entering the virtual reality (VR) space, according to a report from protocol† A source close to the situation told the outlet that the company plans to invest “a lot of money” to develop VR-related content.

It appears that a large portion of ByteDance’s investment goes into personnel. As noted by protocol, more than 40 job openings have appeared for Pico, the Chinese VR headset manufacturer ByteDance that was acquired last year. Most of the openings are for Pico Studios’ West Coast locations in California and Washington, ranging from a head of VR game strategy to a game operations manager. Other open positions suggest an increased focus on Pico’s VR hardware, including an optical engineer and an electrical engineer for systems design.

protocol also points to Pico’s head of the consumer sales list as a possible indicator that Pico wants to establish a presence in the US. The job description states that candidates “will be responsible for selling and marketing Pico’s entire product to the US consumer market.”

Pico still has a lot to grow, and ByteDance certainly has the bandwidth to give it the push it needs to compete with the handful of mainstream headsets offered by Meta, HTC, Valve, and PlayStation in the US. The company’s flagship all-in-one headset, the Pico Neo 3 Link, launched in Europe in May and costs €449 (~$472 USD).

The specs are similar to the 256GB Meta Quest 2 that costs $399 (as opposed to the $299 variant with 128GB). Both headsets have the same storage, a resolution of 1832 x 1920 per eye and a Snapdragon XR2 chip. However, the Neo 3 Link comes with an additional headset strap (a $49 accessory sold separately for the Quest 2) and a DisplayPort connection instead of USB-C, allowing for improved picture quality when you connect the headset to your phone. computer. It looks like the Neo 3 Link wants to become that in-between option for people who don’t want to spend $999 on the Valve Index or $799 HTC Vive Pro 2, but are also looking for something that offers a little more. of-the-box compared to the Meta Quest 2.

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