Country’s dairy major Amul’s official twitter account gets deactivated temporarily, restored later.
Amul is known for its creative and vocal advertisements on global and local topics that made headlines. This time the theme of the advertisement was to promote “Made in India” products and boycotting Chinese goods.
In the topical, the Amul girl is shown in a confrontation with a dragon, behind which a logo of the Chinese video-sharing mobile application TikTok could also be seen.
Amid India-China stand-off situation in Eastern Ladakh region, Twitter temporarily restricted Amul’s account for its ‘Exit the Dragon’ advertisement inviting outrage from the netizens and followers of the iconic home-grown dairy giant.
Bashing the micro-blogging platform for its double standards, netizens questioned if it was being funded by China.
Twitteratis stood by the popular dairy brand and after this outrage, the account was restored.
The Indian dairy major, however, issued a statement saying, “Amul’s twitter account @amul_coop was temporarily deactivated on the late night of 4th June after our Amul Topical on “Boycott of Chinese Products” with the copy “Exit the Dragon?” 3rd June 2020. This happened without prior intimation to us.’’
“On the morning of 5th June, we complied with the process to reactivate our account and we were live. Our followers were not able to see the above mentioned topical on due to deactivation and they came out in support of Amul and were upset with this behavior of Twitter.” it added.
Before this, the dairy giant had shared another ad in which the Amul girl can be seen dressed in an Army outfit and trying to stop the Chinese at the border with “Cheeni Kum Karo” tagline.