Instagram Is All Set To Release Text-Based App to Compete With Twitter

Instagram, the popular photo-sharing app owned by Meta, is reportedly planning to launch a new text-based app to compete with Twitter. According to reports, the app is currently being tested with celebrities and influencers and is expected to launch this summer.

Instagram text-based app
Image Source: Gadget360

Instagram Text-Based App

This move is seen as a way for Instagram to expand its offerings beyond photos and videos and tap into the growing demand for text-based content.

In this article, we will discuss the details of Instagram’s new app, its potential impact on Twitter, and what it means for the future of social media.

The New Instagram App

The new Instagram app is said to be a text-based platform that will allow users to share short-form content, similar to Twitter.

It will reportedly be available as a standalone app, separate from the main Instagram app. The app is currently being tested with select creators and is expected to launch in the summer.

According to Bloomberg, the new app will focus on “ephemeral” content, which disappears after a certain period of time. This is similar to Instagram’s “stories” feature, which allows users to share photos and videos that disappear after 24 hours.

Potential Impact On Twitter

Twitter has long been the go-to platform for short-form text-based content, with its 280-character limit. However, Instagram’s new app could pose a serious threat to Twitter’s dominance in this space.

Instagram has over 1 billion monthly active users, compared to Twitter’s 192 million daily active users. This means that Instagram has a much larger user base to draw from.

Furthermore, Instagram’s focus on visual content has made it a popular platform for influencers and celebrities. If the new app is successful, it could attract even more high-profile users away from Twitter.

Potential Reasons For The Downfall Of Twitter

Here are some potential reasons for the downfall of Twitter:

  • Lack of Innovation: Twitter has been criticized for its lack of innovation in recent years. While other social media platforms have introduced new features and tools to keep users engaged, Twitter has largely remained the same. This has led to a decline in user engagement and a loss of market share to other platforms.
  • Toxicity and Harassment: Twitter has long been criticized for its toxic environment, with users often engaging in harassment and hate speech. This has led to a decline in user trust and a loss of credibility for the platform.
  • Misinformation and Fake News: Twitter has also been criticized for its role in spreading misinformation and fake news. The platform has struggled to effectively police its content, leading to the spread of false information and conspiracy theories.
  • Declining User Base: Twitter’s user base has been declining in recent years, with many users leaving the platform for other social media platforms. This has led to a decline in advertising revenue and a loss of market share to other platforms.
  • Leadership Issues: Twitter has also faced leadership issues in recent years, with a revolving door of CEOs and a lack of clear direction for the platform. This has led to a lack of innovation and a decline in user engagement.
What It Means For The Future Of Social Media

The launch of Instagram’s new app is just the latest example of how social media platforms are evolving to meet the changing needs of users.

With the rise of short-form content and the growing demand for text-based content, platforms like Instagram and TikTok are expanding beyond their original offerings to stay relevant.

This trend is likely to continue as social media platforms compete for users’ attention and engagement. We can expect to see more innovation and experimentation in the coming years as platforms try to differentiate themselves and capture new audiences.


Instagram’s new text-based app is an exciting development for social media users and creators. It represents a new frontier for Instagram and a potential challenge to Twitter’s dominance in the short-form content space.

As the social media landscape continues to evolve, we can expect to see more changes and innovations that will shape the way we communicate and share content online.


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