Due to slowing sales, Salesforce is cutting 10% of its workforce and shrinking its offices

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Salesforce, the largest private employer in its native San Francisco, has nearly tripled its staff during the past four years.

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Salesforce Inc. announced a 10% reduction in its personnel and a reduction in its real estate assets after the business software giant hired too many people during the pandemic-fueled boom and is now adjusting to clients’ more prudent spending.

The company, which employs over 80,000 people, stated in a regulatory statement on Wednesday that it intends to complete the personnel restructure by the end of its fiscal year 2024. According to Salesforce, the reductions will cost the business $1.4 billion to $2.1 billion. Up to $1 billion of this will be generated in its fourth fiscal quarter.

In the wake of the Covid-19 growth boom, which saw a jump in demand for electronics and cloud services like as collaboration software as work and school moved to homes, many tech companies are struggling. This growth rate, however, has proven impossible to sustain. Worldwide, sales of smartphones and personal computers are declining. Customers of Salesforce and its competitors, including Zoom Video Communications Inc. and ServiceNow Inc., are scrutinising software expenditures closely as the economy contracts.

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In a message to workers on Wednesday, Chief Executive Officer Marc Benioff stated, “The environment remains tough, and our customers are adopting a more careful approach to their purchasing decisions.” “As our company’s sales grew as a result of the epidemic, we employed too many employees, contributing to the current economic slowdown, for which I am responsible.”


Salesforce, the largest private-sector employer in its city of San Francisco, has nearly tripled its workforce over the past four years, largely due to dozens of acquisitions, including the $27.7 billion purchase of Slack in 2021. From January 2020 to October 2020, personnel increased by more than 30,000.

Benioff stated in the letter that the majority of affected employees will be notified within the “next hour” and would get a minimum of about five months of pay, health insurance, career assistance, and other benefits. Those outside the United States will receive similar assistance in accordance with local employment regulations, according to the letter.

Meta Platforms Inc., Amazon.com Inc., Twitter Inc., HP Inc., and Seagate Technology Holdings Plc have all announced hundreds of layoffs in the past few months.

Anurag Rana, an analyst at Bloomberg Intelligence, opined that Salesforce’s decline likely reflects an industrywide slowdown in enterprise IT investment rather than the company losing market share to competitors. “As a result of increasing demand during the pandemic, SalesForce rapidly recruited new employees. These savings could assist management in achieving its adjusted operating margin goals of around 175 basis points of yearly improvement for at least the next three years, as stated by Rana.

The software titan is under pressure to increase profit margins from investors, especially activist Starboard Value. It has projected the slowest sales growth for the current quarter since coming public in 2004, and two of its senior executives have announced their departures: co-CEO Bret Taylor and Slack CEO Stewart Butterfield.

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