Instagram tries to make it easier to find nearby businesses

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Instagram’s latest update aims to make it easier for users to find local businesses or attractions by adding a searchable map that lets you “discover popular local businesses near you,” according to an Instagram story by Mark Zuckerberg. The map shows you a list of nearby places and shows you messages about a particular place or just certain types of businesses.

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There are a few ways to get to the map: if someone tags a place in a post or story, you can tap the tag and click “view location” to go to the location’s page. As you move around the map, you can search the area to see what’s nearby.


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Navigate to and locate the map from a story sticker.

You can also search for places (including entire cities) on the Explore tab. Tapping a search result for a place will take you to it on the map.


Navigate to the map and search from the Explore page.

After you search an area, you can use filters to narrow the search results so that you only see restaurants, bars, parks, or other types of places. You can also save locations if you want to view them later. (You can access saved places by going to your profile, tapping the hamburger menu in the top right corner, and tapping Stored.)

The company began testing the updated map in select countries last year, but it is now generally available, according to Zuckerberg’s Story on Tuesday.

Screenshot of an instagram story by mark zuckerberg showing a screenshot of the map experience and reading text: “today we are introducing a new searchable map on ig. You can now discover popular local businesses near you and filter by categories. ”

Zuckerberg announced the searchable map on Instagram.
Image: Mark Zuckerberg

Instagram has been adding several ecommerce features to its app over the past few months, and the map feature feels like another step in making the platform more friendly to businesses, albeit physical ones. Given that Facebook already suggests certain types of businesses on its site pages and how many features Meta has shared between its platforms, it wouldn’t necessarily be surprising if we saw a similar map feature appear in other Meta apps in the near future.

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