Okay, so here’s the deal.
We are one month into 2022 and the NFT market is still piping hot. This year we already have Coachella NFTs, Lamborghini NFTs, NFT profile pictures on Twitter, NFT teasers from YouTube and Meta, and the usual series of ill-advised NFT projects that were announced and then quickly canceled. The NFT projects continue.
As a security reporter I am tweeted that I’m getting a DM about NFT scams faster than I can write about it, a state of affairs that (unfortunately) looks like it will also continue. Apparently I’m going to be writing a lot of “NFT” this year, you guys are going to be reading a lot of “NFT”, and before we all get all sick of it, let’s get something straight:
It is pronounced ‘neft’.
Look, I’m not just the one who decides. A quorum of at least 10 Verge staffers took a very serious poll that considered many options. “Naft” was a strong contender on the grounds that it “sounds strangely British”, which I, as a Brit, am offended by, even if it’s clearly true. Also in the running were “nift” or “handy,” but it’s too similar to the existing NFT marketplace Nifty Gateway. To give the other vowels their due, “nuft” sounds too cute and fuzzy, and “noft” is just weird.
“En-eff-tee” is all E’s anyway – so “neft” it is.
Let’s be clear, this is for our own good. It’s the kind of intervention we need when an acronym is longer to spell in letters than to say as a word – frankly, it’s a shame that “www” is still said as a nine syllable, instead of “dub-dub-dub” or something along the lines of “wowow”. A lot of people suggested it, yes, but they weren’t fast enough. Saying there are three double U’s baked in and now it’s too late.
But here we have a chance to get in early. NFTs (do you read it as “nefts” yet?) are new enough that we can turn the ship around; saving ourselves from those extra syllables as long as these non-fungible tokens are here, which can honestly be measured in months, years, or decades at this point.
Sure, for now, NFTs (nefts) are mostly images, but what comes next – in the future you could use nefts to buy a phone, a car, maybe even your house can be sold as a neft.
So if you don’t want to get…as it were…neft out, then say it with me:
It is pronounced: neft.