Late last year, movie studios appeared to be returning to theatrical premieres for all movies for the first time since the pandemic began, but now Disney has announced plans for an upcoming family movie, Pixar’s To blush. Instead of hitting theaters on March 11, it will now premiere “exclusively in-house worldwide” on Disney Plus, but still on March 11.
There is no plan for a Premier Access video-on-demand setup like the company has arranged Mulan. Instead, it will be available to all subscribers in the same way as Pixar’s last two animated films, Soul and Luca, were (the Disney Animation production) encanto premiered in theaters before Thanksgiving, with a 30-day run seeing it arrive on Disney Plus in time for Christmas).
Kareem Daniel, president of Disney Media & Entertainment Distribution, announced theatrical releases for many 2021 films in September, but in a statement on To blushHe now says: “Given the delayed box office recovery, particularly for family films, flexibility remains at the heart of our distribution decisions as we prioritize delivering The Walt Disney Company’s unparalleled content to audiences around the world. “
While Spider-Man: No Way Home broke box office records less than a month ago, a spike in COVID-19 cases caused by the omicron variant, and lackluster performances of non-Spider-Man movies could bring certain movies back to streaming premieres. Or they can be pushed into another series of extended delays, such as Sony Pictures’ morbius, whose release date was recently changed from January 28 to April 1.