Why Master P & Snoop Dogg’s New Joint Venture Is About More Than Chips

Master P and Snoop Dogg have entered a 50/50 partnership with Rap Snacks. Master P, whose real name is Percy Miller, serves as the company’s co-founder, alongside CEO and co-founder James Lindsey. The new venture with the former rappers-turned-moguls is a snapshot of the accelerating pace of black business growth and collaboration in the spirit…

Master P and Snoop Dogg hang entered a 50/50 partnership with Rap Snacks. Master P, whose real determine is Percy Miller, serves as the firm’s co-founder, alongside CEO and co-founder James Lindsey. The present endeavor with the faded rappers-became-moguls is a snapshot of the accelerating saunter of black industry pronounce and collaboration in the spirit of what Kanye West unbiased lately dubbed, #BlackFutureMonth.

Rap Snacks featuring Snoop Dogg

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On the Instagram put up, Master P acknowledged “We’re household and there’s ample for all of us to employ. We agreed on a 50/50 partnership. I’m committed to continuing educating and giving our folk the blueprint on constructing financial empowerment.” 

The deal will invent a current series of chips titled Snoop Dogg Icon Chips, which is in a deliver to encompass 3 varied flavors. Snoop Dogg used to be also introduced on as Mark Ambassador for Rap Snacks. Snoop will get 50% of any proceeds from his Snoop Dogg Icon Chips.

While Snoop is getting cash moves in the boardroom, he’s also keeping the song upfront with his Spacious Bowl Halftime performance, and the open of his 18th studio album BODR (Serve On Death Row) on demise row records, which he unbiased lately bought.

Master P and Snoop Dogg hang a industry relationship that stretches aid decades and Snoop credits P with educating him many classes in industry. In 1998 Master P signed Snoop Dogg to his legendary No Limit Records. Snoop recorded 3 albums on the impress and credits Master P with giving him the records to breeze his private impress designate, Doggy Style Records.